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Setting Up in Private Practice

Setting Up in Private Practice - Group Training with Dr Adam Kincel and Hannah Turner

If there is one thing that we feel is often missed in psychotherapy and counselling training, it’s a focus on therapy as a business.

As qualified practitioners we go through extensive training to develop our professional skillset and often, don’t have the business skills, knowledge or experience to support setting up in private practice. Furthermore, whilst money is embedded in the culture of counselling and psychotherapy, it is rare that we discuss it, or even dare to think about how to increase our business profits. Perhaps we have seen too many examples of profits being valued more than people, or marketing designed to manipulate rather than connect.

Through this course we will introduce ‘relational marketing’ as a way of building therapeutic relationships based on transparency and care for the well-being of both the client and the therapist.

This course takes place online across 5 x 3-hour sessions over a 10 week period where you will:

  • attend to your attitudes toward money, including consideration of what you charge

  • examine marketing possibilities within the counselling and psychotherapy profession

  • consider how you describe and set up your practice

  • provide opportunity to broaden your network of counsellors and psychotherapists for support and referrals

  • and, attend to business responsibilities as a basis for building solid therapeutic alliances with your clients

Course Dates: 12th September, 26th September, 10th October, 24th October and 7th November 2024

Course Time/Location: 6pm-9pm Online

Course Cost:

  • £300 UKAGP Members

  • £375 Non-Members

Who’s this training for?

This group training is for 10 - 16 training or qualified Counsellors or Psychotherapists who want support whilst setting up in private practice.

Delegates may be a qualified practitioners who need support to build their private practice, or they may be finishing their qualifications and at the beginning of their journey of setting up in private practice.

All modalities are welcome.


Where and when will it take place?

The training takes place during 5 sessions over a 12 week period.

We will meet online, from 6pm - 9pm (UTC) on Fridays starting 12th September 2024.

Training Dates: 12th September, 26th September, 10th October, 24th October, 7th November and 21 November 2024


How is the training structured?


Session 1 - Getting Clients and an introduction to Relational Marketing

In the first session, we will explore our own attitudes to self-presentation and look more closely at the diverse paths clients take to therapy.

Session 2 - Setting up your business

This session will help you map various legal and practical formalities for working as a counsellor or psychotherapist that can make your practice safe and help you feel grounded.

Session 3 - Working with Clients – Figuring out your fees and other therapeutic boundaries

Here, we will break a psychotherapeutic taboo and talk about the money and its impact on your pocket and clinical work.

Session 4 - How to Make a Website and Introduction to SEO

Knowing what clients may look for, we will examine your website or your ideas for a website with a particular focus on how to make your practice searchable and inviting.

Session 5 - Review, self-care, support and capacity for clients

A summary of the training comes with a reminder that our capacity for clients depends on our well-being.


The training is facilitated by Dr Adam Kincel and Hannah Turner:

Dr Adam Kincel

Adam is a UKCP registered psychotherapists who trained counsellors and psychotherapists for over ten years. Adam established multiple counselling therapy practices in London (including Kensington Counselling Rooms and Pimlico Counsellors and Psychotherapists) and has supported hundreds of therapists of various modalities starting their private practices.

You can find out more about Adam and his practices by visiting: gestalt.uk.com and www.kensingtoncounselling.co.uk

Hannah Turner

Hannah is a UKCP and BACP registered Gestalt Psychotherapist and Psychotherapeutic Counsellor, an ICF accredited Coach and Assistant Tutor in Gestalt Psychotherapy with Metanoia Institute. Hannah brings her knowledge and experience of successfully transitioning from a corporate career to private practice, as well as her Coaching skills to help you find your way in your own private practice.

10% of all ticket sales go to the UKAGP Bursary Fund. This supports UKAGP Members to access UKAGP Conferences and Events by offering help with travel costs, unless otherwise stated.

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